Advice and Wealth Management

Member Experience Standard

Reaching a point where you have a sound financial plan may seem like a lot of work. In partnership with Credential Asset Management Inc., we’ll guide you through a simple, five-stage approach, resulting in a financial plan that reflects your current needs, future goals, and a roadmap of how you can reach them. This Member Experience Standard is what you can expect from us as your financial planning partner.


Information Gathering

We identify your goals and needs and discuss which of these take priority.


Analyze Your Situation

We thoroughly review any pension plan info, benefits, existing policies, etc., to help determine your current situation vs. future goals.


Develop & Present Solutions

We develop strategies with you to help you reach your goals.



We help you start living out the financial strategies we’ve developed with you.


Review, Monitor & Evaluate

We understand your financial situation continues to evolve, and so should your financial plan. A review schedule will help to keep your plan up-to-date.

Tailored Advice to Suit Your Needs

Whether you are just starting to gain control of your finances or are farther along the wealth management spectrum, our Avanti Investment Services team, alongside our trusted partner Credential Asset Management Inc., is available in-person or remotely to provide advice and tailored solutions to support you along your unique financial journey. We offer tiered advice in the following categories:

Functional advice
  • Focused advice
  • Discovery of member goals, needs and risk
  • Focus on product-driven solutions
  • Available in branch

Consultative advice
  • Focused advice
  • Discovery of member goals, needs and risk
  • Balanced, needs-based approach
  • Goal-based financial plan
  • Available in branch

Member-centric advice
  • Advice on key life goals
  • Comprehensive understanding of member goals, needs and risk
  • Basic financial plan
  • Trusted advisor
  • Available through financial planning-accredited staff in branch

Comprehensive advice

  • Advice on financial and wealth management needs
  • Intimate understanding of member values, goals, aspirations and risk
  • Comprehensive financial plan
  • Trusted advisor
  • Available through financial planning-accredited staff in branch or via referral to our premium service office

Estate Planning

Life is ever changing; marital status, occupation, the birth or adoption of a child, moving, or the start of a new business. All events will have an impact on your estate plan and require the need for a regular review.

An Estate Plan involves more than just will preparation. A properly created Estate Plan will allow you to influence the future when you are either unable to make a decision or are no longer around to do so. Working with your own personal attorney or through the barrister referral service available at WFCU Credit Union, members have access to a wide range of estate planning options depending on the complexity and need through Avanti Investment Services.

Mutual funds and related financial planning services are offered through Credential Asset Management Inc. Financial planning services are available only from advisors who hold financial planning accreditation from applicable regulatory authorities. Commissions, trailing commissions, management fees and expenses all may be associated with mutual fund investments.  Please read the prospectus before investing.  Unless otherwise stated, mutual fund securities and cash balances are not insured nor guaranteed, their values change frequently and past performance may not be repeated.